Samsung and Barbarian brought Builders Club onboard for their #SoYou campaign for the release of
the new Samsung Galaxy Z Flip phone. The campaign was heavily inspired by Gen Z and social media trends
such as AR and VFX filters.
Creative Direction
Builders Club
Team
Builders Club
Team
Jonas Hegi
Sophie Gunn
Harriet Macdonald
Harriet Macdonald
Natalie Liu
Axel Scho
Axel Scho
Artur Zhamaletdinov
Xenia Rybalchenko
James Pink
Alexandre Parageaud
Eric Genesis
Xenia Rybalchenko
James Pink
Alexandre Parageaud
Eric Genesis
With
Okay Studio
Barbarian NYC
Okay Studio
Barbarian NYC