“Life is short, the world is wide, and I want to make some memories.”
This is a quote stated from Donna Sheridan herself from the movies Mamma Mia! and Mamma Mia! Here We Go Again. Donna Sheridan embodies a carefree spirit who craves adventure, joy, and love. When she moves to Greece, she finds just that. My idea with this product series is to combine Donna Sheridan’s “dancing queen” energy into a whimsical and colorful sunscreen brand. My goal is to create three products: 15, 30, and 50 spf sunscreen. These products carry relevance because of Donna Sheridan’s lifestyle in Greece. She is always pictured being outside, but never with a sunburn. She carries herself in a golden glow, and that is the exact way I desire this brand of sunscreen to be presented with.
I foresee these products being available in higher-end cosmetic stores such as Sephora and Ulta Beauty. A brand I like to think of is Amika, Supergoop, and Drunk Elephant. All three of these examples have incredible branding and are held at a higher price point because of the quality and design of the products.
