I redesigned a veterinary clinic's brand identity for this assignment. Its official name is Greater Cincinnati Veterinary Specialists and Emergency Services.
In order to develop a logo with complexity and minimalism, I used typography and iconography. I created it with a San Serif font and a dog icon. My objective was to create a company that could provide comfortable surroundings and medical care for animals. I created some patterns utilizing dogs and paws icons while subtly altering the blue color palette. I choose that color to arouse feeling and express personality. These designs were applied to bowls, collars, business cards, and folders.
