The campaign centres around Hong Kong unique streetscape and hidden gems across the city, captures these daily urban sceneries as the backdrop of the editorial, tying in with the narrative of Tiffany Knot.
Tiffany Knot collection is inspired by the links commonly found on the streets of New York. The city's creativity comes from the personal strength of each creator and the inclusiveness of the entire space to different cultures. The links on the streets as if it is an important medium connecting everyone and the city which resonates to Tyson’s fondness for his hometown Hong Kong.
ART DIRECTION: Martyn Ma
PHOTOGRAPHY: Mario Chui
VIDEOGRAPHY: Ken Lam
STYLING: HBX
PRODUCTION: Clare Ying
TALENT: Tyson Yoshi
