It’s no surprise that this infamous L.A. roaster has continued to grow since their humble beginnings. We’re excited to share our latest additions to the Canyon Coffee brand family. Canyons new 12oz bags ensure scalability without the headache of labelling associated with their original kraft bag.
Canyon's canyon graphic applied to their 8 and 12 oz to-go-coffee cups.
The hierarchical typographic layout clearly delineates brand from single origin varietals, purpose, process and taste profiles. The gold foil meanders around the entire bag from front to back, top to bottom.
The wider natural color palette is drawn from desert plants, stone & sand — befitting for a bag that’s been engineered with sustainability in mind, through the use of compostable materials that meet rigid international standards.
The dessert topology & plants informed Canyons’ natural color palette.
The names for each bean are inspired by parts of Los Angeles that speak to the origins of the Brand (Beachwood, after Beachwood Canyon — where the founders first met), destinations enjoyed (Alentejo, Portugal) or simply to celebrate the bean or occasion.
LL Circular is used throughout the brand & packaging system from their Brand Identity through to all product copy. One font using scale & weight to emphasize.
The now iconic rose gold foil elevates each pack as it snakes its way around the entire bag to subtlety suggest… this coffee is all about the journey. Enjoy!
