CORPORATE BROCHURE
Client - Indian institute of Foreign Trade
2013 | Project undertaken as a freelance designer for Doubleklick Designs
2013 | Project undertaken as a freelance designer for Doubleklick Designs
The Indian Institute of Foreign Trade (IIFT) was set up in 1963 by the Government of India as an autonomous organisation to help professionalise the country's foreign trade management and increase exports by developing human resources; generating, analysing and disseminating data; and conducting research.
The scope of the project was redesigning the corporate brochure of IIFT in the given parameters. Keeping in mind the need of the hour and the image of the institute. Post which would be designing the student profile and admission brochures.
We are aware of the fact that since its origin, IIFT has focused on nurturing competitive human resources. This is what we want the companies to understand when they look at the brochure, that they absolutely must grab as many graduates of IIFT as they can. Keeping this in mind we created solutions, in order to give the employers a clear vision of the available candidates at IIFT and add creditability to the existing product.
The institute had a newly installed sculpture named 'Wings of Excellence'. The brochure was designed keeping that as the theme.
