In this class requirement, we were tasked to come up with a publicity stunt (a fun run) for Comme Des Garcons Play in partnership with Goodplanet.org. This is not an actual event and was all done for academic purposes only. The publicity stunt is aimed towards the higher levels of the economic class and not the general public.
The fun run was entitled LINK: Reconnect with Nature because it gives the runners the chance to do something different for nature aside from the run. The invites - LINK is an invite-only fun run event - serve as puzzle pieces for a tree art installation at the event itself. Comme Des Garcons Play aims to raise awareness and invoke action, along with Goodplanet.org, on the current state of Mother Nature. In this event, Goodplanet.org serves as the event organizer and CDG Play is a co-presentor.
The heart - serving as the key visual - is seen in all publicity materials. The photos are all owned by Goodplanet.org (http://www.goodplanet.org/) and not of the designer. The designs are all minimalist and are less cluttered to cater to the design sensibility of the upper class. Less effects and more white space are used in the materials.
All designs are for academic purposes only and were not used for an actual event. Photos used in the designs are owned by Goodplanet.org
