The name Zion is a gender-neutral name of hebrew origin that describes an imaginary place considered to be perfect or ideal. It can also be translated as a monument, compass needle, or fixed point.
The label design is a graphical abstraction of the word Zion, representing perfection with its straight lines. At the same time, it breaks the perfection with a hand-drawn pattern, representing imperfection within the ideal as a nod to the process of natural winemaking. The similarity to a compass needle is intentional and emphasizes the concept.
Graphic Design + Photography
Lukas Diemling
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Lukas Diemling
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