Channel brand identity conceptualization.
'the bed where a natural stream of water flow...'
Channel is an architectural firm mainly focused on designing sustainable homes & buildings out in the wild.
The letter mark shows depth. The 'H' connotes a home & perspective.
The Green arrow pointing upwards indicates green architecture & sustainable approach to architectural design.
The 'N' represents building elements such as walls, beams & columns.
Sustainability & design are the two concepts the brand embodies.