Google My Business (GMB) is a free tool provided by Google that helps businesses create and manage their online presence across Google, including search and maps. Here are some of the benefits of using Google My Business:

1. Increased visibility: When people search for your business on Google, your GMB listing will appear on the right side of the search results, along with your business information, reviews, photos, and a map.

2. Better engagement with customers: Customers can easily find and contact your business through your GMB listing. You can also respond to customer reviews and messages directly from your GMB account.

3. Improved SEO: Your GMB listing can help improve your search engine optimization (SEO) by providing relevant information to Google, such as your business name, address, phone number, and hours of operation.

4. Enhanced credibility: A complete and well-maintained GMB listing can help establish your business's credibility and authority.

5. Increased website traffic: Your GMB listing can include a link to your website, which can drive more traffic to your site.

6. Overall, using Google My Business can help improve your online presence, increase your visibility to potential customers, and ultimately drive more traffic and revenue to your business.

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