"Identities and illustrations, within your reach"
dezignhaus is a customized and simple small-scale brand dedicated to my personal design space and service. The brand's icon is a logotype modified to reflect my character and values in my design works.
The brand's logotype consists of sharp and curved edges to represent the varieties I include in my design works. This entire brand is a personal one for me. Therefore, I decided to replace the letter 's' with the letter 'z' in the word 'design' as the letter 'z' is considered my actual name's initial. I would also like to make this uniquely crafted word synonymous with myself. Regarding the word 'haus', it is somehow slang that I call the word 'house'. Supporting that idea, there's a tiny house shaped within the letter 'd'. So, I combined those two words to form 'dezignhaus', a design space on social media where I craft visual identities and illustrations and showcase them there, now and then. It is also convenient for others to reach me via my social media accounts with just a few clicks/taps away via their devices.
The reddish-orange tone came to mind when I think of my constant passion and desire to craft unique things. On the other hand, the cool blue describes my relaxed personality and focus level when I'm working on projects. I tend to be in the flow and focused on a single piece of a project when I'm working, and not juggling tons of other stuff. By having that mindset, I believe that I will produce quality work.
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Year: 2023
Direction & Design: Mohamed Zul
