Johnnie Walker Blue Label Greater China Campaign
A poetic and vibrant brand world for Johnnie Walker Blue Label to generate awareness and curiosity in the market of Greater China.
THE DEPTH OF BLUE
“BLUE” IS THE ESSENTIAL PART OF OUR NAME AND SOUL.
IT IS UNIQUELY OURS AND OWNABLE.
THE COLOUR BLUE IS NATURALLY ASSOCIATED WITH DEPTH AND SUBSTANCE.
ITS MANY HUES, SHADES AND ITERATIONS ALSO CONJURES UP A SENSE OF MYSTERY,
WAITING TO BE UNVEILED.
Campaign Film
Typography designed by https://somethingmoon.com
Johnnie Walker Blue Label x Chen Man "The Depth of Blue" exhibition.
