“鲜奶复古潮”，在创作过程中我们试图打破快消食品包装惯有的设计思维，跳脱出食欲感框架，从另一个角度去探索更多的视觉呈现可能性。灵感来源于八九十年代的产品印记，抛弃华而不实的设计元素，只着重呈现产品价值，希望传递产品的安全和放心，质朴简单却给人真实的视觉感受。
视觉以鲜奶高山产地和产品的优势作为主要信息呈现。信息排版、插画元素保留了八十年代的复古感，明亮的色彩有效聚焦消费者的目光视线。直白、质朴、有效的传达产品的价值信息。
"Fresh Milk Retro Trend", in the process of creation, we try to break the usual design thinking of FMCG packaging, jump out of the frame of appetite, and explore more visual presentation possibilities from another Angle. Inspired by the commercial market in the 80s and 90s, it abandons flashy design elements and only focuses on presenting product value, which is plain and simple but gives people a real feeling.
Visual to fresh milk alpine origin and product advantages as the main information presented. Bright colors effectively focus the eyes of consumers, plain and simple to convey the value of the product.
©OO.IStudio
Item type_Packaging.
art director_麻鴉Mayaya.
