ABOUT THE LOGO
Using S as the main symbol, the logo shows two points — the company and its clients — meeting each other, creating a negative space in the middle. The negative space reveals a seemingly similar look to a Sashimi. The solid color gradient gives it volume and represents the pattern in a tuna Sashimi.
The color red connotes passion, the strongest driving force in everything we do. It is intense, grabs attention, stimulates energy, and evokes strong emotions. The muted red on the logo is energetic without being aggressive. Combined with a close-to-neutral blue/indigo accent, it creates a balance between both colors resulting in a more corporate look.
To protect the clarity and visual identity of the logo, it has an exclusion zone. This clear space is important.
A logo needs to be seen in isolation to communicate effectively, not only in terms of legibility but also to protect the integrity of the brand.
-
HORIZONTAL SIGNATURE VARIATION
The horizontal orientation is an alternative for designs and layouts that require it.
-
LOGOTYPE SIGNATURE VARIATION
The logotype signature variation can be used for applications that require it,
but this should be the least possible option.
-
TYPEFACE
-
CORPORATE MATERIALS
THANK YOU!
