Client: Curology is a skin care company specializing in personalized skin care products for their customers created by skin care experts. Curology's goal is to "treat you personally and honestly." 

Challenge: Design an Instagram ad for the company promoting one of their new skincare products as well as making the ad feel more personal to potential customers. 

Inspiration: For this ad, I gathered inspiration for the color scheme using the image of the model. After looking at other Instagram ads, I decided to incorporate the curve and element of happiness through use of the product by adding a smiley face under the two o's in "Curology." The water droplet pattern used in the background of this ad was inspired by the cleanse aspect of this design, as well as the design being for skincare. Bright, happy tones were used for this design to emphasize customers feeling happy after using Curology's products. The use of the model was to add personalization for viewers by visually displaying happiness in another person who has used Curology's products. 

Conclusion: This ad will help Curology promote their products on their Instagram and aid in encouraging feelings of desire in customers who want to feel happier about their skincare and skin health.