Daphne Cheng's profile

Commercial design - 02

This is a school project which is to design an exhibition for a collaborations of fashion and technology which is BALENCIAGA X ROYOLE. located at APW, Bangsar, Malaysia.
Bringing back the most iconic moment of Cristobal Balenciaga by creating a concept of contrast which combine the three key words, bold, curvy and minimal.
Cristobal Balenciaga's timeline has inspired me the concept for the collaborations of Balenciaga and Royole. There are three keywords to develop the concept which is curvy, bold and minimal. The idea was inspired byThe Haute Couture King: Cristobal Balenciaga’s Most Iconic Pieces such as Queen Fabiola of Belgium Wedding Dress, Mona von Bismarck Gowns, The Sack Dress and more.
  The design concept of Cristobal Balenciaga that is to create avant-garde and advanced structural pieces which inspired me the keyword of bold. In those iconic pieces, they have some similarities which is everything is minimalist but the pattern of the dress are very outstanding and brings out the sense of luxurious. It is also related to Balenciaga's style which is at the edge of straddling and to show high tech which is actually have a connection with the collaborator- Royole. Other than this, the silhouette of the dress are befitting which could show the feminine side and this could represent my second keyword, curvy. 
The dresses that designed by Cristobal Balenciaga are elegant and practical for women which is suitable and it is stylish in a low-key way. For my third keyword, minimal, is inspired by the way Cristobal Balenciaga design the dress by using same cloth with same color and material to create the dress. It could present stark, continuous, harmony but using minimal is most suitable as the dress not only in the concept of minimalist, it also bring out the sense of elegant, simple and unity.
Commercial design - 02
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Commercial design - 02

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