LAEREE // A play of letters derived from the word “ethereal”, which gave birth to the concept for this evening wear capsule collection.
The overall feel and mood of LAEREE is the attempt to depict daydreams in an ethereal way. Embodying the dreamy state of mind and the fluidity of thoughts when traversing to inner worlds.
This is all metaphorically approached through an iridescent color palette resembling the amorphous colors found in pearls, sea shells, and metallic minerals, which also give shape to the element of movement throughout the lightweight, sheer fabrics in this collection.
Fueled by the desire to get lost in otherworldly narratives as a form of escapism, Laeree gives life to consumers desire to disconnect from the over-stimulation of the every day noise, to rediscover the wonders within themselves and within all that seems mundane.
This is all metaphorically approached through an iridescent color palette resembling the amorphous colors found in pearls, sea shells, and metallic minerals, which also give shape to the element of movement throughout the lightweight, sheer fabrics in this collection.
Fueled by the desire to get lost in otherworldly narratives as a form of escapism, Laeree gives life to consumers desire to disconnect from the over-stimulation of the every day noise, to rediscover the wonders within themselves and within all that seems mundane.
