![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ef5e2164072631.63f0703994ff4.png)
apeshit /ˈeɪpʃɪt/ adjective / wild with excitement or anger.
APESHIT is a handcrafted jackets brand that creates unique and stylish jackets for men and women. Their jackets are made from high-quality materials, and each jacket is crafted by hand to ensure the highest level of quality and attention to detail.
![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/10534b164072631.63f070399316a.png)
![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e01814164072631.63f06f5b8dc1a.png)
![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0bfffa164072631.63f0722c488e5.png)
One of the challenges of the project was creating a brand identity that reflected the brand's values and personality while being appealing to the target audience. Another challenge was creating a website design that showcased the brand's unique offerings while providing a user-friendly experience. We were able to overcome these challenges by conducting extensive research and collaborating with APESHIT to ensure that the designs were aligned with their vision and values.
![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/436f0c164072631.63f0703994021.png)
The first stage of the branding process involved research and discovery to gain a deeper understanding of the brand, its target audience, and its competitors. We conducted market research to understand the current market trends and identified the brand's key competitors. Also conducted a survey to gain insights into the brand's target audience, their preferences, and buying behavior.
![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e11cb7164072631.63f0722c45fc3.png)
![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5c6ee164072631.63f06f5b8eb03.png)
![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ccf224164072631.63f0722c496fd.png)
The second stage of the branding process involved developing a brand strategy that aligned with the brand's values, personality, and target audience. Worked with APESHIT to identify the brand's core values and developed a brand positioning statement that reflected the brand's unique value proposition.
![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/849e32164072631.63f0868b9fa3f.gif)
Build stage of the branding process involved designing the brand identity, which included creating the brand name, logo, and brand colors. The logo design features bold symbol of letter A which also created in a manner which embodies the pattern of a fabric on microscopic level, which represents the brand's value of quality and attention to details. Also the mark show connection between different member of a community The brand colors are shades of black and white with a hint of military green mixed in them, which reinforces the brand's bold and confident personality. The font used in the brand name is bold and modern, giving the brand a unique and recognizable look.
![bold cloth Clothing connect fabric Fashion jacket model Photography textile](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58c3be164072631.63f0722c46d57.png)
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