ENTRAP - EXPLORE - EXPRESS

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Proposed Interior Design for Make Up For Ever

The aim of the project is to create an exciting retail design that expresses the characters of a particular brand through space. Make Up For Ever is a cosmetic brand that retails a wide variety of products, ranging from day to day make up up to the artistic stage make up. With more than 1400 products, its brand identity is to promote diversity as source of creativity and free expression, helping women to embody who they really are. The store becomes a dynamic and creative space for experimentation with make up, discussion about colour, trend, facial styling and individuality, a store representing a creative haven.

CONCEPT

With the intention of creating a creative haven that allow customers for free expression, the approach is to create a dynamic articulation of space to encourage customers to actively move through the spaces and explore every product. ENTRAP - EXPLORE - EXPRESS divides the space into three stsages of exploration. "Entrap" guides customers deeper into the core of the store along display table and shelvings, creating a maze-like space that trapped them within the store for them to explore the products. "Explore" gives a playful experience as they move through the space which is constructed by a series of elevated and sunken platforms, where this personalization of spaces allow more interaction and creative exploration of the customer with the products. Finally, "Express" brings customers to the final stage, a double-volume key space assigned for make up demonstration and testings, allowing customers to express themselves within this core space that opens up to the public.

The spaces weave a streamline of activities that would lead them to free expression. Lines, forms and teures embodies creative expressions that adds dramatic effects to the overall retail experience.