To announce their Sip & Snap Leatherette Tumbler, The Coffee Bean & Tea Leaf wanted a short video and photos for their campaign. Inspired by the sleek and minimal design of the product, we decide to create a black minimal set for the shoot.
Objective
To produce a video for CBTL’s Sip & Snap Leatherette Tumbler launch
Published
On the brand's social media page
Credit
Client: CoffeeBean and Tea Leaf
Concept and Art Direction: This Projective
Video Post Production (Featured on this page): This Projective
Camera Assist: Jasper Phua
Art & Set Assist: Debbie Yu