Nora - watercolor illustrations for packaging
2022
Client: Orkla Norway
Art Direction: Alexandra Kloster
Agency: Cretalux
Illustrations: Kateryna Kolberg
The goal of the project was to create illustrations for the new packaging for Nora brand, which is very well known in Norway and associates with hand-crafted jams of highest quality.
The style of the illustrations should have been realistic, rich in colours, giving fresh and tasteful impression.
The general scope of this project was around 45 illustrations, representing 11 tastes. Most of the images were painted by hand with watercolour, having minimal adjustments after scanning. Here I used classical technique when applying multiple transparent layers of watercolor for to build up the volume and adjust the colour.
Berries for Strawberry and Wild Strawberry were painted digitally using Procreate app.
Here are some of the taste options
Thank you for watching!
