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ImPulse - Visual Identity for Fitness Brand

Santa Vinklere
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brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout

Visual identity development for the fitness brand "ImPulse" by health and performance coach Zanda Zariņa Rešetina. Zanda is well-known private fitness trainer in Latvia and she has created an online program for fitness and wellness, based in holistic approach to a sustainable lifestyle.

The project's challenge was to create a friendly, but bold and sexy visual identity and refer to movement, energy and physical activity. 

My task was to develop patterns, mockups, applications and brand guidelines.

brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
The graphic motifs of the brand's identity are made of lines that visually represents breath/exhalation and pulse rate in various physical activities. Motifs with low color contrast and flatter line represents calmer activities, such as yoga or a long walk.
And for the energy charge - motifs are in bright colors with high contrast and the wave of the line is very pronounced. Just as the breath/exhalation and pulse becomes fast and frequent, the motifs are also stronger and more energetic.
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout
brand guidelines brand identity branding fitness gym pattern design personal trainer training visual identity workout

THANK YOU FOR WATCHING!

Client: ImPulse, https://im-pulse.lv/
In collaboration with planktones.studio
Year: 2021

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ImPulse - Visual Identity for Fitness Brand
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Santa Vinklere's profile
Barcelona, Spain

ImPulse - Visual Identity for Fitness Brand

Visual identity development for the fitness brand "ImPulse" by health and performance coach Zanda Zariņa Rešetina. Zanda is well-known private fi Read More

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