![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58705a160630817.63be005806b9d.jpg)
NIKE (M) BACKPACK
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Say hello to the Nike (M) Backpack. A new kind of diaper bag that’s designed to NOT look like a diaper bag.
Don’t have a baby? Don’t worry. This bag is still for you. It's multi-purpose features make it a great work bag, travel bag, or school bag; so it continues to be useful when your child grows out of diapers.
It doesn’t matter how you use the Nike (M) Backpack. Just keep using it. ♻️
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Design Objectives:
1) Design a silhouette that doesn't scream "I'm a diaper bag!"
2) Create a genderless aesthetic that is inviting to all parents.
3) In addition to the necessary parent pack features, add multi-purpose features that makes the bag useful after the "diaper phase", thus saving it from being thrown into a landfill after a few years of use.
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/391e7c160630817.63c9c51c3821e.jpg)
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c6ec34160630817.63f9298cb06c0.jpg)
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ff890160630817.63f9298cb1cf6.jpg)
Features:
Gender neutral aesthetic. 3 different ways to carry. Heavily cushioned shoulder straps & back panel. Padded 16” laptop sleeve. Wide main opening. Stands upright on its own. 12 organization pockets. Small detachable pouch for pacifiers or AirPods. Thermal-insulated cube for snacks/drinks. Full-access zipper to the bottom of the bag. Easy-to-clean materials. 2 expandable water bottle pockets. 25L capacity. Made of recycled materials.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/9ae77a160630817.63cef60b360e4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b89442160630817.63cef60b3573e.png)
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9fb5a160630817.63b9da628e9d2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/128d59160630817.63b793f75812e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0a0c7e160630817.63b793f756cce.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/65b36a160630817.63d41345a993d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/629771160630817.63d41345aa504.png)
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/03c2d5160630817.63b793f7cee45.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/f0b502160630817.63c1fbab8b562.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/78b8ee160630817.63c1fa5062100.png)
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1d69f160630817.63b793f7cde32.jpg)
INCLUDED ACCESSORIES:
Pacifier / AirPods Pouch
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Insulated Bottle / Snack Cube
+
Removable Stroller / Shoulder Strap
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/813ec2160630817.63d434013af71.jpg)
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9efff3160630817.63ba1085d32ce.gif)
BACKPACK MODE < - - - - - - - > SHOULDER BAG MODE
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63adab160630817.63ba258fa7b71.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6e6a0c160630817.63c1fbaced193.jpg)
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e2db4160630817.63e5babe4ee51.jpg)
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/59525e160630817.63e5babe4b3fa.jpg)
![backpack bag design diaper motherhood Nike parent m soft goods](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f03b17160630817.63e5babe4d1cb.jpg)
Currently available on nike.com
THANKS FOR LOOKING!