AMi ☆'s profile

Illustration Campaign - CD Jacket & Social Media

I designed the chrome visual logo "Hybrid" to represent my original characters. The keywords I initially associated in the process of creating this design were: “cyber”, “niche”, “new/shiny”, and “digital”. They are a San Francisco-based virtual music group comprised of culturally diverse band members who have come together to express their musical niches in “hybrid form.” They are best known for their high-energy techno, rap, and pop works with the occasional angsty alternative and bedroom pop to slow things down and bring you back down to earth.

From different backgrounds, they bring unique perspectives to the genres they specialize in, each album featuring cultural musical elements for a refreshing twist and an impressive change of pace that keeps listeners on their toes and tapping.

As immigrant youth of the 2000s, stylistically, Hybrid is most influenced by the modern revival of y2K culture in the United States and how their cultures across the world expressed themselves in sound and visual design within this decade. They are the generation who grew up alongside the technological boom and aesthetically want to represent this key feature of digitized image and sound as an homage to how the internet granted them a platform and jumpstarted their ambitions.
Illustration Campaign - CD Jacket & Social Media
Published:

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Illustration Campaign - CD Jacket & Social Media

Published: