New Year’s lottery in Italy is a big deal, a really big one.
But even if millions take part, only a few lucky ones win.
So we decided to give everyone the chance of taking part in a one-of-a-kind lottery,
one where everyone wins something.
But even if millions take part, only a few lucky ones win.
So we decided to give everyone the chance of taking part in a one-of-a-kind lottery,
one where everyone wins something.
And we succeeded in the main feat of gluing our friends in front of the screen
on the busiest day of the year: New Year's Eve!
on the busiest day of the year: New Year's Eve!
