Cloud Maven, Inc. has developed SMS & eFax Guru: a Salesforce-native business texting tool that allows businesses to send and receive SMS and eFax using any Salesforce standard or custom object. The app is simple to install and operate. To compete in an ever-changing market, the app includes features such as Conversational SMS, Bulk SMS, Automated SMS, and eFax. SMS & eFax Guru offers numerous cutting-edge features such as MMS, SMS opt-out, delivery receipt, incoming alerts, SMS inbox, dashboard, and dark hour to help the hospitality industry stay one step ahead of competitors. Businesses can insert custom URLs into text messages to promote their website. The app integrates seamlessly with an existing platform as an API. By using SMS & eFax Guru, businesses can easily and quickly communicate with their customers in a way that is both efficient and cost-effective. The Salesforce secure messaging app is available on Salesforce AppExchange for a 30-day free trial. To learn more about its features, contact info@cloudmaveninc.com. Follow Cloud Maven, Inc. on LinkedIn, Twitter, and YouTube for future updates.