This suite is a collection of the Bentley Motors print advertising for the 2006-2007 cycle.
Through FUSE Communication°, we helped Bentley Motors establish a strong advertising base focused on the luxury consumer. Targeting primarily magazine and online ad-buys, we worked heavily with 14 North American regions including Mexico and Canada, a total of over forty Dealers and an array of 15 to 25 ads due daily.
Surrounding the launch of the Bentley Continental Flying Spur, the Continental GT, and the Continental GTC family, many of the images were built from 'from scratch' — using studio photography provided (in part) by the client, we and partner, Torres & Associates, conducted our own retouching and environment/narrative concepts based on the regional markets of North America. We wrote copy and headlines which were also translated into French and Spanish.
With my colleagues, we oversaw the whole of all creative and associated campaigns, which eventually became so effective that our work flowed back up the channels and drove creative direction in Crewe, England; the Bentley Motors homeland.
The Bentley Motors advertising campaign for 2006-2007 included print for magazine, newspaper, concours media, billboard/outdoor board, dedicated emails, microsites, digital (Flash) banners, and event support for VIP venues.
Creative Director: Trevor Anulewicz
Graphic Designer: Brian Kotulis
Production Artist: Kent Bloodworth
Retouching: Torres & Associates
Retouching: Brian Kotulis
Copywriter: Nick Swallow
Account: Heidi Del Serrone (Gullekson)
Traffic: Lindsay Paterson
Through FUSE Communication°, we helped Bentley Motors establish a strong advertising base focused on the luxury consumer. Targeting primarily magazine and online ad-buys, we worked heavily with 14 North American regions including Mexico and Canada, a total of over forty Dealers and an array of 15 to 25 ads due daily.
Surrounding the launch of the Bentley Continental Flying Spur, the Continental GT, and the Continental GTC family, many of the images were built from 'from scratch' — using studio photography provided (in part) by the client, we and partner, Torres & Associates, conducted our own retouching and environment/narrative concepts based on the regional markets of North America. We wrote copy and headlines which were also translated into French and Spanish.
With my colleagues, we oversaw the whole of all creative and associated campaigns, which eventually became so effective that our work flowed back up the channels and drove creative direction in Crewe, England; the Bentley Motors homeland.
The Bentley Motors advertising campaign for 2006-2007 included print for magazine, newspaper, concours media, billboard/outdoor board, dedicated emails, microsites, digital (Flash) banners, and event support for VIP venues.
Creative Director: Trevor Anulewicz
Graphic Designer: Brian Kotulis
Production Artist: Kent Bloodworth
Retouching: Torres & Associates
Retouching: Brian Kotulis
Copywriter: Nick Swallow
Account: Heidi Del Serrone (Gullekson)
Traffic: Lindsay Paterson
