Primate Pursuit Brochure

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The Primate Pursuit brochure is a fantastic guide to all things involving apes. It includes information about orangutans, gorillas, gibbons, chimpanzees, and bonobos. It is easy to locate fun facts about the apes or information involving their habitats, diets, and size. Columns found on the side of each ape’s spread also provide more images of the ape as well as a rating system for each ape’s size, sociability, lifespan, and intelligence to compare to the other types of apes.The final spread of the brochure compares monkeys and apes in addition to providing a call-to-action article for ape conservation.

Primate Pursuit incorporates a jungle theme that suits the topic well. Leafy motifs can be found throughout the brochure. The brochure utilizes a green, brown, and tan to contribute to the theme. The sans serif font called Gitan Latin is found in titles throughout the book has a very organic feel to it. It is paired with a serif body text called Etna that is easy to read and does not distract from the. All the photos of the different apes help make the safari through the brochure interesting and colorful.