Un is a fruit flavoured vegan balm brand that aims to hydrate and soothes parched lips to prevent dryness and dullness. The visual identity was created to cultivate a sense of playfulness through its design. The pattern on each lip balm has fun and unique lines that create repetition which acts as the brand visual language of identifying its products. 

Most colours on each product represent a certain fruit flavour such as green and red for watermelon flavour, green and yellow for pineapple flavour, coco-brown and champagne for coconut flavour, bright red for strawberry flavour, vivid-orange colour for the orange flavour, french-vanilla colour for the vanilla flavour and lastly an unscented lip balm in full white for those who prefer their balm unscented but gives the same results.