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Competition Visual Identity

Podpunkt )
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Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity
Visual Identity of KTR & INNOVATION Competitions '22

The fractal is a shape composed of elements infinitely repeating themselves – if you zoom in, you see the same patterns as before. The idea of constantly reborn fractal shapes has become the leitmotif of this year's visual language of the KTR and Innovation competitions. Both competitions integrate and inspire the creative community. Just as a fractal is infinitely complex, creative people and teams are endless sources of inspiration for each other. New ideas emerge constantly emerge, as we inspire one another.The visual theme is accompanied by slogans referring to the power of inspiration and the stages of the design process. The looped construction of slogans reflects the endless creative cycle. IDEA begets design, DESIGN begets reality, REALITY begets beauty, BEAUTY begets an object, OBJECT begets inspiration, INSPIRATION begets an idea, IDEA begets design…


competition slogans

Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity
Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity
Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity
Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity


one event 
 two competitions
connected by the same cycle 
Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity


Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity


Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity



Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity




Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity
Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity
Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity
Advertising animation ArtDirection Awards campaign Event Design ILLUSTRATION motion graphics social media visual identity
Creative Director: Emilka Bojańczyk, Magdalena Dobruk / Podpunkt
Design: Zuzanna Charkiewicz, Emilka Bojańczyk / Podpunkt

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Visually strong and well made products by


Competition Visual Identity
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Warsaw, Poland

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