![3D cinema4d design football houdini hublot luxury motion design sports watch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4d2d83156104789.636bcc197092c.png)
Tendril and Hublot have joined forces for the launch of the FIFA World Cup 2022. A sport-focused collaboration to craft the visual campaign and product launch film for the new limited-edition World Cup watch.
Hublot introduces a pioneering technology into the world of timepieces—A realtime data feed that allows the user to obtain on-field, in-play reports for all World Cup games. On top of that, a sleek, football orientated design with customizable straps make for a truly personal experience.
We wanted to show the in-game story and 90 minutes of play within our design. Introducing the watch as a metaphor to the pre-match build up then using that motion to articulate the in-game play. The momentum of goals, yellow cards and substitution, strike the perfect pace. Football design influences and in-game nuances led us toward a unique graphic language, with contrasting tones and sports inspired lighting.
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Process + R&D
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