Rkival is a new software program that utilizes proprietary technology that increases compression exponentially. Rkival allows its users to organize their collection of media files efficiently. The program and app also introduces a unique cataloging and inventory interface that appeals to the modern user. It works with laptops, iPods, iPhones and MP3 car stereos. Marketed to a young, tech-savvy audience with major storage needs for music, video and other related media files, this program and app is simple to use but is also identified graphically as energetic, exciting and cultish yet still easily identified and deciphered. The project involved developing a graphic identity and extending the brand. Student Project.