Jordan started a company called Smooth Media Management to find designers, videographers and other creators for other small businesses. He needed a logo to encapsulate the brand identity and be carried into the website design. This logo I made served to communicate a fun vibe and playful attitude, while still presenting the brand as trustworthy. I used curvy lines and a rounded font to communicate smoothness. The logo actually went through a few color revisions, with the goal to utilize a bold color palette to grab attention. The color yellow is a perfect way to communicate friendliness, and bright energy, and the green tones down the yellow, bringing the idea of fresh ideas and newness.

Source Sketches

Mood Board                                   First Color Revision                        Finalized Logo