Project name: Soymilk packaging upgrade

Customer name: Kaixin Bean Factory

Designer: ARCHANA

Brand planning: Beate

Brand copy: Kaspar

Brand Design & Packaging Design: Jacven jiang

Packaging Shoot: Wenhua Studio

What is the essence of packaging? The essence of packaging is not a commodity package,
It's a packet of information, an explosive packet of information!
This information package is on the mall or electronic shelf, and competes with other information packages to stand out,
Attract consumers' attention, and carry the reasons for purchase, blast consumers' minds, and achieve purchases.

The first level of packaging design is to highlight the product on the shelf,
The second level is how to organize symbols and information on the packaging to improve the efficiency of packaging communication.
This is also an important way to reduce marketing costs through packaging design,
We call it: let the product speak for itself