![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1b5a00154083555.633be6d18b172.jpg)
Nestvested™
A visual communication strategy that reveals the power of automation in financial institutions.
Nestvested provides a powerful, cloud-based machine learning platform developed to help banks and financial institutions to create a better lending experience by digitizing their customers' lending journey. Their advanced software solution helps by boosting lending decisions, improving accuracy and reducing risk and loan-approval times with a clear return on investment.
We were assigned to design the Nestvested visual identity, product interface and corporate website. The goal was to ensure that we deliver an interface with a simple, straight-to-the-point customer experience and brand communication strategy that elevates their desire to help organizations reduce complexity by harnessing the power of automation and technology. We developed a sharp-edged geometric shape, matching the character with their cutting-edge technology, symbolizing background processes and seamless scale by automation.
![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2691d9154083555.633beb4748edc.gif)
![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19ddad154083555.633beb47410bc.jpg)
![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6d2061154083555.633beb47393b0.jpg)
![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99002e154083555.633beb474d7bb.jpg)
![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/128eb7154083555.633beb473d24c.jpg)
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![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/940a4a154083555.633beb474a4cf.jpg)
![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ec9199154083555.633beb474b958.jpg)
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![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e987df154083555.633beb473bcf6.jpg)
![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7aa2b6154083555.633beb473a8b6.jpg)
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![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/55dbc7154083555.633beb473fb37.jpg)
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![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/477241154083555.633beb4750608.jpg)
![automation banking branding finance lending machine learning product design SAAS software visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d2e620154083555.633beb4746480.jpg)
Thank You!