Accelerating the global transition of sustaining digital success with no & low-code.
CLEVR believes that every person and every customer is unique. To honor this, we created a logo based on an algorithm that can generate an infinite number of unique logos. For each team member, for each client, for all our solutions and for each day of the year and for the different patterns.
Services provided
Concept, Visual design, Art direction, Digital design
Concept, Visual design, Art direction, Digital design
CreditsClient: Clevr
Made during my employment at Blue Field Agency
Made during my employment at Blue Field Agency
CLEVR Values
The colors of the identity were chosen based on the CLEVR core values. Smart is a shade of blue that leans toward green and stands for technological progress, savvy is a shade of green that symbolizes problem solving, social is a bright signal color that exudes strength and uniqueness, and sustainable stands for sustainable growth.
Algorithm
The pattern developed by an algorithm and the contrasting color palette creates rich variety of expressions held together by tight rules. Always different, always evolving and yet always CLEVR.
A website based on no & low code
Naturally, the identity was also translated to work optimally in digital. We provided a sleek design of the various diverse pages realized a solid web toolkit and asset library together with CLEVR’s development partner in order to continue building an efficient and effective website.
A really visible identity
Currently, Clevr is moving to a new office building. We’re working on all kinds of designs for the interieur and exterior. It will even be visible from the freeway.
A flexible set of animated social templates
Flexibility and reusability is obviously hugely important on social media as well. Each template can be used in different ways and in different color schemes. The socials can also be combined with each other, for example to show a story in a number of slides.
