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Ministry of Health, Welfare and Sport

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data driven design thinking Dutch design web strategy
Ministry of Health, Welfare and Sport
Every Shot Counts

We have been dealing with COVID-19 in the Netherlands since March 2020, and have already had three outbreaks resulting in lockdowns. In 2021, the House of Representatives did not want another outbreak after summer. For that reason, a legislative amendment was prepared that would make quarantine mandatory after returning from a high-risk area. To verify that obligation, a quarantine declaration was devised that had to be filled out by travellers.

The Ministry of Health, Welfare and Sport asked for a party that could lead a design process within a complex and political organisation and cooperation. TD was asked to coordinate this process with all partners, being VWS, Justice, the security regions, the major carriers and the municipalities. Both the process and the means of controlling the quarantine declaration had to be designed, as did its enforcement.


data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy

Within five weeks, both the digital and print versions of the quarantine declaration had been designed and tested through user research. Its implementation had also been prepared and the process of monitoring and enforcement mapped out. Starting in April, this implementation was carried out by VWS itself. TD remained involved and assisted in the communication, translation and accessibility of the print version of the declaration and devised a Quarantine Service Point (QSP), for help from all partners. The entire process, including bill development and implementation was completed in 4 months and thus early summer 2021.

data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy

It didn’t take long for a new problem to arise. The vaccination campaign – led by RIVM – was in full swing. It was conducted in age cohorts. However, not everyone was getting vaccinated, and by June 2021 all ages had been covered. A follow-up strategy was requested. This was found in a new narrative “Every injection counts” and a platform prikkenzonderafspraak.nl. The idea turned out to be as simple as it was effective. It became the central narrative and platform from the government, emphasised in the press conference by Minister De Jonge. It was also a first successful integration between all vaccination sites of all regional GGDs with VWS together.


data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy

Hereafter, several design tasks were thus addressed, such as reaching groups that were not reached based on data research. Also, after a singleminded belief in vaccination, communication and services were opened up more to people who doubt vaccination through overvaccineren.nl.


data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy

Currently – October 2022 – TD is leading a strategic collaboration process to achieve greater alignment of all services between RIVM, VWS and GGD/LCCB. A first result is the central counter MijnVraagOverCorona.nl that was launched before the summer recess. Intended result of the strategic trajectory is better Corona services to citizens.


data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy
data driven design thinking Dutch design web strategy

“Total Design is an agency that genuinely seeks, designs and finds the best solution and doesn't give up until it has succeeded. It is an agency I recommend if you want to reach the next level in service. They are strong in service design as well as in language. Total Design thrives in an environment where results are key.”

Tamas Erkelens
Programme Manager Ministry of Health, Welfare and Sport


data driven design thinking Dutch design web strategy
Work
• Web strategy and road mapping
• Service design
• UX and user research
• Data driven design and development
• Policy development narrative
• Design thinking
• Agile development/click models
 
Techniques
• Development done in-house by Ministerie van Volksgezondheid Welzijn en Sport (React)
 
Particulars
• Complex and political organisation
• Organisation design (VWS, RIVM, GGHD/LCCB, Safety regions etc.)
• Thinking along with and moving with policy and legislative development
• Data driven design and development

Facts
Client: Ministerie van Volksgezondheid Welzijn en Sport (VWS)
Project: Servicedesign, design thinking & strategy
Agency: Total Design

Credits
Strategy Director: Martijn Arts
UI Designers: Timon Weerstand, Marieke Hepkema, Alexander van Keulen
VWS: Tamas Erkelens, Chris Meeuwsen
Thanks to: Wieke Schrakamp (Valsplat), Hakki Altun (Emakina)


Ministry of Health, Welfare and Sport
Published: