GUARET ® – Mallorca’s premier yoga and nutrition hotspot.
For a starting point, we wanted to relate yoga and Guaret to Mallorca, the island where the project takes place and to the organic feeling of its landscapes, a mood & expression uniquely captured in their charmingly crude wordmark – designed in reference to a local legend. We took the style of his strokes to represent the island and its natural and organic constant flair,” in doing so crafting a mark in keeping with the spirit of the company.
We choose a single sandy colour combined with black, so the overall identity could feel simple and with depth it makes reference to one of the main colours of Mallorca, from its beach-culture and dusty mountains to the sand-coloured bricks that construct the city.
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