![brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a428b9148472541.62d66a878d073.png)
Branding, Naming, and Visual Identity for The Joyful Dummy
Joyful Dummy or JD for short, is a hypothetical project I did.
I wanted to make it feel free, rough around the edges, no strict rules whatsoever, after all wings are tools to fly is It not? It symbolizes freedom. With that in mind I made the designs feel expressive by combining rough illustrations with drawn copy, utilizing compositions that are more 'in your face' and experimenting with different layouts and layering.
I love the result and I'm happy that I decided to 'Just Wing It' with this fun project.
![brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/783c52148472541.62d693ab48c0a.png)
![brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d243c9148472541.62d693ab47cb9.png)
![brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa361c148472541.62d693ab485f4.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ad2a67148472541.62d693aaab1c0.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c78def148472541.62d693aaab94c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f15de4148472541.62d694a4952e1.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/605911148472541.62d694a494c34.png)
![brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c6ca9f148472541.62d693ab46fca.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5ca398148472541.62d694a4ed375.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/40e945148472541.62d694a4ed903.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/78e154148472541.62d694a4edf69.png)
![brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d917e1148472541.62d694a540078.gif)
![brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cb5791148472541.62d694a540956.gif)
Credits.
These photos were taken by:
Bernard Hermant Media Modifier
Budka Damdinsuren Romain Briaux
Illia Kholin Will Esayenko
Jon Tyson
Budka Damdinsuren Romain Briaux
Illia Kholin Will Esayenko
Jon Tyson