Sweet Stories is a family e-commerce brand that creates sweet sets from macaroons, cakes, cookies, marshmallows, cupcakes, chocolate, and cakes. The main goal that had to be achieved was to reveal the brand's family values with history, to reveal in visual images the brand's identity.
Competition:
Sweet stories wanted to emphasize the various combinations of sweets that you can create yourself in their store or order the recommended sets. An interesting detail is the packaging. We wanted to combine the rituals of giving gifts (to someone or ourselves) with sweets, and the solution was the packaging.
Now a sweet set could be purchased for a special person, for a loved one, for like-minded people, etc. Or the taste of "sweet stories" could resemble the stories of a hot summer or family cosiness at Christmas. The taste of "Sweet Stories" was very subtly combined with strong coffee or milk cocoa. All these ideas are interpreted in illustrations and large inscriptions on the package. Now it is not just sweet sets, but we have consolidated the emotional state of the customer with the taste of our sweet sets.
Decision:
Creative focus, focusing on endless combinations that you can create with a wide variety of "Sweet Stories" products. As a result, he received a bright and cheerful pattern of the brand, focused on people who create rituals from small things, filling their lives and the lives of others with positive and joy.
The system of logos consists of several variations of the logo. Submark is a minimalist illustration of cardamom, which resembles a flower, which adds lightness and naturalness to the brand. The brand sub-mark works as an additional graphic element and can be used on various products. The colour palette of the brand conveys gentle brightness, positivity and joy through the combination of colours.
The artistic direction is based on the balance of brightness and natural. This brand image starts with a combination of light photography to bright typography. The main goal is to create a consistent look that demonstrates a combination of stories, rituals and warm memories. The main feeling that customers should feel is to be special, joyful and inspired.
With each sweet set, buyers can combine and create their own unique set, for a special meeting or person. Brand phrases mark the moment and attract the attention of each customer. Individual approach and attention to each detail are reflected in the overall image. The result is a strong bond between the customer and the brand.
Competition:
Sweet stories wanted to emphasize the various combinations of sweets that you can create yourself in their store or order the recommended sets. An interesting detail is the packaging. We wanted to combine the rituals of giving gifts (to someone or ourselves) with sweets, and the solution was the packaging.
Now a sweet set could be purchased for a special person, for a loved one, for like-minded people, etc. Or the taste of "sweet stories" could resemble the stories of a hot summer or family cosiness at Christmas. The taste of "Sweet Stories" was very subtly combined with strong coffee or milk cocoa. All these ideas are interpreted in illustrations and large inscriptions on the package. Now it is not just sweet sets, but we have consolidated the emotional state of the customer with the taste of our sweet sets.
Decision:
Creative focus, focusing on endless combinations that you can create with a wide variety of "Sweet Stories" products. As a result, he received a bright and cheerful pattern of the brand, focused on people who create rituals from small things, filling their lives and the lives of others with positive and joy.
The system of logos consists of several variations of the logo. Submark is a minimalist illustration of cardamom, which resembles a flower, which adds lightness and naturalness to the brand. The brand sub-mark works as an additional graphic element and can be used on various products. The colour palette of the brand conveys gentle brightness, positivity and joy through the combination of colours.
The artistic direction is based on the balance of brightness and natural. This brand image starts with a combination of light photography to bright typography. The main goal is to create a consistent look that demonstrates a combination of stories, rituals and warm memories. The main feeling that customers should feel is to be special, joyful and inspired.
With each sweet set, buyers can combine and create their own unique set, for a special meeting or person. Brand phrases mark the moment and attract the attention of each customer. Individual approach and attention to each detail are reflected in the overall image. The result is a strong bond between the customer and the brand.
