Promotional Package Design for ROXY
Project Objective
1. To demonstrate the ability to integrate print materials in a unique and effective manner.
2. To utilize today's technology in design - through a bridge that connects the physical product with digital components (examples of a digital bridge: URL/QR Code/Augmented reality).
3. To promote socially encouraging issues through design.
Client
Roxy
Who they are
Roxy is a fashion clothing brand for female - branched from Quiksilver - whose products mainly focus on board sports.
Products
Bikini (top + bottom)
Promotion
Keep-A-Breast Organization who has been a long-time partner with the Quiksilver family.
Outcomes
1. Products as part of packaging (bikini strings to hold the box).
2. Well-matching icons and inside pattern, tweaked from the original brand logo.
3. Simple and neat information design to promote the organization.
4. An eye-catching photograph as a digital bridge - via Aurasma.
5. Price tags and brand labels.
Credits
Product photos by Daniel Dennis, a graphic design and photography major student at SCAD.
Outdoor photos with help of Nayoung Kim, a graphic design student at SCAD.
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