Project of an installation announcing the upcoming movie premiere.
The main objective was to create a great illusion of paralell, sort of virtual world that appears in the movie without showing any filmed scenes. Visitors were given the opportunity to take a look inside and experience it - feel the atmosphere, observe the changes of ambient lighting and have a delusion of being pulled into this vast space, constantly changing just above their heads.
The design was based on the usage of strong, black forms mounted on the ceiling. Most of them is empty inside, but the ones focusing in the center are filled with flat screens.
When it comes to shapes, the upper forms are an obvious reminiscent of wide seats on the level ground. They were designed to be as comfortable as possible, so the visitors would be able to sit or lay down on them and look directly into the illusionary world created on the screens.
What’s compelling, the visual show can be enhanced by projections and holograms to make the experience even more intense for the visitors - enable them to forget completely about the oppressive every-day reality and provide with the momentary feeling of closeness, given by imagined world in return.
Simple scheme of the installation. On the right side - seats, left - ceiling:
Changes of lighting and theme of inner visualisations:
