隆合牡丹王
Client_隆合茶业
Design Director_Bosen
Designer_Yall
Photography_Unknown Brand
Time To Market_2022
政和独特的地理环境、优良的茶树品种、精湛的制茶工艺，造就了政和白茶内含物质丰富、口感醇厚的特点，而白牡丹最能体现政和白茶的风味。白牡丹中的最优者，是牡丹王，春天里的第一采，最为鲜嫩和珍贵。
罐体以古铜金为主，罐盖品牌标志名称采用压凹工艺，更显精致，以颜色区分年份，有新到老，分别为棕、紫、绿、蓝。画面从隆合茶业的品牌元素「邮票」出发，结合民国货币防伪纹，且直观体现茶叶年份；字体采用符合该款产品调性的民国字体，加以斑驳感设计，包装整体呈现历史沉淀与厚重感。字体/材质/盒形，相辅相成，富有美感，识别性强，体现产品特性。
Zhenghe's unique geographical environment, excellent tea tree varieties, and exquisite tea-making technology have created the characteristics of Zhenghe white tea with rich substance and mellow taste, and white peony can best reflect the flavor of Zhenghe white tea. The best among white peonies is the king of peony, the first to pick in spring, the most tender and precious.
The color of the can body is mainly made of bronze gold, and the brand logo name of the tank lid adopts the embossing process, which is more delicate. The picture starts from the brand element "stamp" of Longhe Tea Industry, combined with the anti-counterfeiting pattern of the Republic of China currency, and intuitively reflects the year of the tea; the font adopts the Republic of China font that matches the tonality of this product, with a mottled design, and the packaging as a whole presents historical precipitation and heavy sense. The font/material/box shape complements each other, is aesthetically pleasing, highly recognizable, and reflects product characteristics.
