Was tapped by Urban Outfitters to produce creative showing off their summer 2022 collection. This was such a fun project, from the conceptualization, styling, to set design and directing. There were two different moods that I waned to express and that is the dynamics of the future and the nostalgia of now. I am always inspired by what I imagine is the muse of the future. I (jokingly) feel like I channel my inner Christopher Nolan concepting 'Interstellar' or Spike Jonze for 'Her' which are teo of my favorite concept films.
The now is simultaneously here and gone. We love nostalgia. UO's style is very boho/chic comfort/nostalgia so the softer images at the end of this board are samples of my minimalist interpretations of those nostalgic moods. UO has a market for 2000s kids who want to feel like they're remembering the '90s. As funny as that sounds, it's an excellent opportunity to time travel –– visually.
Director/Producer: Lando Bobo
Models: Lando Bobo, Heaven Conner, Ta'lyn Moody
Set Design/Location Scout: Lando Bobo
Director of Lighting: Ben Sanders
Photographer: Ben Sanders
Colorist: Lando Bobo
