Birkenstock's booth for the World Shoe Association in Las Vegas 2005. Four different brand segments needed to come together and be presented as one cohesive story.
Along with existing structural elements, a new design was created to house over 300 hundred products while still providing space for buyers to interact and be inspired by
the new years' releases.
View of the main entrance.
Floor plan - a 50 foot by 50 foot space.
3D rendering of the Papillio brand section.
3D rendering of the Footprints brand section.
3D rendering of the central lounge space and the overhead scrim (which provided a much needed shield for the harsh lighting in the convention center).
Graphic panels for the main Birkenstock branded section.
View from outside the Birkenstock branded section. Each section used a series of acrylic cubes that were designed with materials inspired by the characteristics of each individual section. These cubes were conceptually developed in Portland, then built by hand on-site.
Graphic panels for the Birki's branded section.
Design details as viewed outside the Birki's section.
Footprints section design details.
Papillio section design details.
Illustration for the Papillio branded section.
View from one of the secondary entrances.
Views of the main lounge area and the graphic trees which provided a comforting separation from the surrounding spaces.
Typographic textures were printed on the graphic trees - one representing the core element used in all of Birkenstock's products, cork: the other illustrated the brand marketing story overlapping in a variety of opacities constructing the bark of a birch tree.
Views of the central back wall - a curated exhibit of artifacts.
Overhead scrim image.
