Next piece in our ongoing collaboration with Adidas, this time for the new Harden shoe line. Keeping the overall aesthetics the same, we focused on the V6’s unique key features, adding a bit of the athlete’s personality to the action as usual – by making things more playful and art-driven at the same time.
Сlient: Adidas
Production Co: Upperline
EP: Zach LaPlante
EP: Zach LaPlante
Design, Direction, CGI: LOOP
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Design: Alexander Eskin
3D Animation Lead: Dmitriy Paukov
FX TD: Artemy Perevertin, Alexander Eskin
3D Modelling: E.D.Satan, Dmitriy Paukov, Alexander Eskin, Filipp Gorbachev
Lighting: Filipp Gorbachev, Alexander Eskin, Max Chelyadnikov
2D Animation: Mikhail Ivanov
Compositing: Max Chelyadnikov
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Design: Alexander Eskin
3D Animation Lead: Dmitriy Paukov
FX TD: Artemy Perevertin, Alexander Eskin
3D Modelling: E.D.Satan, Dmitriy Paukov, Alexander Eskin, Filipp Gorbachev
Lighting: Filipp Gorbachev, Alexander Eskin, Max Chelyadnikov
2D Animation: Mikhail Ivanov
Compositing: Max Chelyadnikov
Sound: Zelig Sound
