Trusted PPE was born at the beginning of the Covid pandemic. The brief was to create and then evolve the brand and its products as 2020 progressed and its customer base widened. The brand's aim was to instil a sense of trust in its customers by providing reliable and expert advice, guidance and products at the height of the global pandemic.

A logo was created, and specific brand guidelines were drawn up, which extended to every touchpoint from Trusted socials, web content, webchat and newsletters.

 

Trusted PPE needed to be distinct from the hundreds of other PPE suppliers, offering inflated products and poor service, so a warm and inviting colour palette was deployed across all marketing. This humanised the brand and gave incredible cut through when it was used across a large OOH, above-the-line marketing campaign.