Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale.
Visual Execution:
The visual look and feel is a combination of lo-fi and hi-fi approaches to form a digital moving collage, different layers showcase the complexity of connections between people, the world around us, and the way we interact.
Typography Style / Animation:
Sharp type, sans serif that cuts through the busyness of the assets and feels directive and to the point.
The animation used disjointed and unconnected type giving a sense of confusion to intrigue the viewer. The letters join together to form the title Neo Collectivism which also serves as a visual metaphor for community.
Early concepts / visual ideation:
Visual experimentation to find ways to show a future world with lots of bold colours, fun shapes, and energetic colours palettes/textures.
Credits:
Agency: The Future Laboratory
Image Sourcing: The Future Laboratory
Art Direction: The Future Laboratory
Collage Design: Sam Miles
Motion Design: Sam Miles
Video editing: Sam Miles
Thank you
