On this Easter project, You will find Print Ads for 8 brands, the nigerian army, and also, the Strategy behind them.
This project was conducted as a student of the prestigious top-tier school of advertising and brand communications in Africa, 02 Academy Lagos, where we conceptualized and executed Easter ads under timed sessions.
The (collaborators) copywriters and strategists are credited under every ad.
The (collaborators) copywriters and strategists are credited under every ad.
1. DHL
The Brief: Produce a print ad for the Easter celebration.
Objectives: The task is to create an Easter AD that will create more awareness for the brand.
Target audience: Age 25-55 SEC B2, C1, C2. Youths, businesses, parents, couples.
Key target insight: I want a logistics company that can provide a good shipping services which is fast, safe, convenient and cost friendly.
Brand proposition: We assure our consumers the best in terms of delivery services.
Big idea: Delivered!
Big idea rationale: It’s a time of celebration, DHL wants to be a part of the season and inform our consumers that we are here to serve them in delivering their parcels on time to their respective doorstep.
Objectives: The task is to create an Easter AD that will create more awareness for the brand.
Target audience: Age 25-55 SEC B2, C1, C2. Youths, businesses, parents, couples.
Key target insight: I want a logistics company that can provide a good shipping services which is fast, safe, convenient and cost friendly.
Brand proposition: We assure our consumers the best in terms of delivery services.
Big idea: Delivered!
Big idea rationale: It’s a time of celebration, DHL wants to be a part of the season and inform our consumers that we are here to serve them in delivering their parcels on time to their respective doorstep.
Strategist: Joan Elsen
Copywriter: Gideon Shawana
Art director: Jeffrey 'Jefak' Akonedo
2. DOMINO'S PIZZA
The Brief: Print Communication Campaign for the client "Dominos Pizza" for the purpose of awareness.
Objective: Create a communication for Dominos Pizza that enable them connect with their target audience this easter period
Target Audience: C1 and C2, D. Male and female. Ages from 20 - 55. Student Community, Employees and Employers.
Key Target Insight: They want to be able to enjoy their food on the go and want easy access to it. Want a wholesome feeling when they consume the brand. Want to be able to not think about food for a long time. They love the fact they have choices in species and flavors.
Brand Proposition: Give You a Full Feeling for Longer.
Big Idea: Ultimate Satisfactory feeling.
BIG IDEA RATIONALE: His last instructions to the church during the last supper and communion was to eat the bread and likened it to his body as the bread of life. When you eat the Dominos bread you experience a satisfactory feeling and taste
Strategist: Marvelous 'Marv' Ekenna
Copywriter: Dante Ifechukwu, John 'Jaykum' Akuma
Art director: Jeffrey 'Jefak' Akonedo
Objective: Create a communication for Dominos Pizza that enable them connect with their target audience this easter period
Target Audience: C1 and C2, D. Male and female. Ages from 20 - 55. Student Community, Employees and Employers.
Key Target Insight: They want to be able to enjoy their food on the go and want easy access to it. Want a wholesome feeling when they consume the brand. Want to be able to not think about food for a long time. They love the fact they have choices in species and flavors.
Brand Proposition: Give You a Full Feeling for Longer.
Big Idea: Ultimate Satisfactory feeling.
BIG IDEA RATIONALE: His last instructions to the church during the last supper and communion was to eat the bread and likened it to his body as the bread of life. When you eat the Dominos bread you experience a satisfactory feeling and taste
Strategist: Marvelous 'Marv' Ekenna
Copywriter: Dante Ifechukwu, John 'Jaykum' Akuma
Art director: Jeffrey 'Jefak' Akonedo
3. CANON
The Brief: Canon is multinational brand specialized in providing innovative imaging products like cameras. We were briefed to create a seasonal print ad for the easter celebration.
Objective: Drive awareness for the brand during the Easter season. Establish a touchpoint between the brand and the message of Easter.
Target Audience: Photo/videography enthusiasts, vloggers, adventurous achievers.
SEC: B, C1, C2, D. Age: 18- 45.
Key Target Insight: Consumers need a tool to record and keep visuals of moments they can always look back on.
Brand Proposition: A high quality tool for capturing moments.
Big Idea: Captured moments.
Big Idea Rationale: Easter is a season to celebrate the death and resurrection of Christ as it was recorded. Canon wants to join in the celebration and show it is a tool that can be used to capture special moments.
Strategist: Patricia 'triciadekoya' Adekoya
Copywriter: Chibugo 'C Jay' Okeke
Art Director: Jeffrey 'Jefak' Akonedo
Objective: Drive awareness for the brand during the Easter season. Establish a touchpoint between the brand and the message of Easter.
Target Audience: Photo/videography enthusiasts, vloggers, adventurous achievers.
SEC: B, C1, C2, D. Age: 18- 45.
Key Target Insight: Consumers need a tool to record and keep visuals of moments they can always look back on.
Brand Proposition: A high quality tool for capturing moments.
Big Idea: Captured moments.
Big Idea Rationale: Easter is a season to celebrate the death and resurrection of Christ as it was recorded. Canon wants to join in the celebration and show it is a tool that can be used to capture special moments.
Strategist: Patricia 'triciadekoya' Adekoya
Copywriter: Chibugo 'C Jay' Okeke
Art Director: Jeffrey 'Jefak' Akonedo
4. Land Rover
The Brief: Create a print ad for the Easter celebration that ties with the brand.
Objective: Drive brand awareness and affinity for the brand during this Easter season.
Target Audience: Male, 35-45, C1 & C2, Adventurous.
Key Target Insight: They desire a strong, rugged and durable car for the roads especially for long distances and a car that can be used to achieve their goals in life
Brand proposition: The vehicle that is durable, convenient and strong to go anywhere.
Big Idea: Ride for life.
Big Idea Rationale: As a brand we provide durable and strong cars essential in life that can be used anywhere no matter the rugged the situation.
Strategist: Chukwudumebi 'Dumebi' Odionu
Copywriter: Jeffrey 'Jefak' Akonedo
Objective: Drive brand awareness and affinity for the brand during this Easter season.
Target Audience: Male, 35-45, C1 & C2, Adventurous.
Key Target Insight: They desire a strong, rugged and durable car for the roads especially for long distances and a car that can be used to achieve their goals in life
Brand proposition: The vehicle that is durable, convenient and strong to go anywhere.
Big Idea: Ride for life.
Big Idea Rationale: As a brand we provide durable and strong cars essential in life that can be used anywhere no matter the rugged the situation.
Strategist: Chukwudumebi 'Dumebi' Odionu
Copywriter: Jeffrey 'Jefak' Akonedo
Art director: Jeffrey 'Jefak' Akonedo
5. KFC
The Brief: Produce a print ad for the Easter season
Objective: Drive top of mind awareness that will increase foot fall in the eatery during the Easter holiday.
Target Audience: Male & Female, 22-45, C1 & C2, D, fun loving individuals who love good food.
Key Target Insight: They desire a meal that is tasty, accessible and satisfactory during the easter season.
Brand proposition: To serve tasty food (finger licking) especially in festive period to help the celebration.
Big Idea: Celebration starter.
Big Idea Rationale: As a brand we provide tasty finger licking meals at all times including festive periods
Strategist: Chukwudumebi 'Dumebi' Odionu
Objective: Drive top of mind awareness that will increase foot fall in the eatery during the Easter holiday.
Target Audience: Male & Female, 22-45, C1 & C2, D, fun loving individuals who love good food.
Key Target Insight: They desire a meal that is tasty, accessible and satisfactory during the easter season.
Brand proposition: To serve tasty food (finger licking) especially in festive period to help the celebration.
Big Idea: Celebration starter.
Big Idea Rationale: As a brand we provide tasty finger licking meals at all times including festive periods
Strategist: Chukwudumebi 'Dumebi' Odionu
Copywriter: Gideon Shawana, John Akuma
Art director: Jeffrey 'Jefak' Akonedo
Art director: Jeffrey 'Jefak' Akonedo
6. Malta Guiness
The Brief: Agency was given the brief to create a tactical easter print Ad for the brand MALTA GUINESS.
Objective: The task is to create an Easter Campaign Ad, with the aim for awareness with the brand purpose.
Target Audience: Ages 18 - 35, Youthful and vibrant consumers, students, Professionals, Families.
Key Target Insight: They want to feel good and come alive when they consume the brand. They want to be filled and satisfied while maintain an energetic feeling especially during this Easter season.
Brand Proposition: Fun life, rejuvenated youth, wholesome filling.
Big Idea: RENEWED LIFE.
Big Idea Rationale: Malta Guinness recognizes the iconic event in the Christian community during this Easter Period and joins the conversation with the message of satisfaction, energy and rejuvenated life, youthful hence giving them a RENEWED LIFE.
Strategist: Marvelous 'Marv' Ekenna
Copywriter: Chibugo 'C Jay' Okeke
Art Director: Jeffrey 'Jefak' Akonedo
7. ST Louis
The Brief: Agency was asked to come up with a brief to create an easter
print Ad campaign for the brand St. Louis*
print Ad campaign for the brand St. Louis*
Objective: Create a communication for St. Louis Sugar that helps
them connect with their consumers that connects them to the
easter celebration.
Target Audience: B1, B2, C1 and C2. Male and female. Ages from
20 - 45vears old. Families
Key Target Insight: They want a product that helps them adds
sweet flavour to their food and liquid.
Brand Proposition: Give the consumers the possibilities of
experiencing satisfaction to the sweet things.
Big Idea: An essential flavour that you keeps you wanting more
till you find it empty.
Big Idea Rationale: More choice more sweetener required.
When you run out of sweetener or sugar you want to get more
and keep experiencing more food and liquid with the product
Jesus tomb was found empty when they went to check. He rose
so we could have an endless sweet experience in life.
Strategist: Marvelous 'Marv' Ekenna
Copywriter: Gideon Shawana
Art Director: Jeffrey 'Jefak' Akonedo
8. Microsoft
The Brief: Microsoft Corporation, is a leading developer of personal-computer software systems and applications, that enables people and businesses throughout the world, to realize their full potential by creating technology that transforms the way people work, play, and communicate. It also produces its own line of hybrid tablet computers, offers e-mail services, and sells electronic game systems and computer peripherals.
Objective: The goal of this campaign is to design an Easter Ads, that will create a top of the mind awareness for our brand, while celebrating the season of Easter.
Objective: The goal of this campaign is to design an Easter Ads, that will create a top of the mind awareness for our brand, while celebrating the season of Easter.
Target Audience: Ages 18-35 SEC B2, C1, C2, D ; Students, Unemployed, Employee, Businessmen, Professionals, Politicians, Private and Public establishment.
Key Insight: They desire an application, that will enable them carry out their daily activities easier, through technology that transforms the way people work and communicate for.
Value Proposition: As the work place evolves, it is important that the work environment provides new tools for their organization to thrive and help people to reach their potential with communications, knowledge, learning, resources, and insights. As such, Microsoft Tools is needed.
Big Idea: SOFT LIFE
Big Idea Rationale: We infused the symbol of the cross, which signifies [the crucifixion and resurrection of Christ] into the Microsoft logo, while mimicking the calmness and simplicity in the logo design. His death and resurrection, renews us, add colours to our lives and also grants us easy access to God, thereby delivering us from the forbidden fruit.
Strategist: Opeyemi 'Temipearl' Simeon
Copywriter: Solomon 'Saint Rhymes' Adesanya
Art director: Jeffrey 'Jefak' Akonedo
Art director: Jeffrey 'Jefak' Akonedo
9. Nigerian Army (1)
Brand Overview: The Nigerian Army is the land force of the Nigerian Armed forces that is governed by the Nigeria Army Council.
Agency task To create a seasonal print Ad for Easter celebration.
Campaign Objectives: To establish top of the mind awareness for the brand
Target Audience: Nigerian citizens Age 18 - 65.
Key Target insight: They want a security agency that can protect their lives and their properties.
Brand Proposition: Defense of Nigerian Democracy.
Big Idea: Maximum Protection.
Rationale: With the level of insecurity in the country, Nigerians want peace across the country as they celebrate this Easter season.
Ad Copy: The Supreme Sacrifice.
Strategist: Segun Opebi
Copywriter: Yinka Waje
Art Director: Jeffrey 'Jefak' Akonedo
10. Nigerian Army (2) (Illustration)
The Brief: The Nigerian Army in recent times have had a bad perception due to assumed extra judicial killings attributed to them by some people in some quarters. We are briefed to create a print communication for the Nigerian Army, to bring awareness to the role the military plays in securing the nations’ democracy.
Objective: To design an Easter ad to make the general public accept the army as one of their own going the extra mile to keep them safe.
Target Audience: Men and Women from (16 – 45) years
Key Target Insight: The general public wants to feel safe around military men and women and not feel uncomfortable by their presence.
Big Idea: PAYING THE SUPREME SACRIFICE FOR YOU
Big Idea Rationale: Our big Idea comes from the need to sensitize the general public on the positive course members of the Nigerian army embark on daily basis to keep them safe despite the fact that some of them never make it back alive. It is also a deliberate effort to change the perception of them from being inhumane and just machinery sent to battle fronts to fight, to them being humans with feelings and emotions just as the everyday person but still willing to fight for the rest of the populace to live in a peaceful nation.
Strategist: Caleb 'Sketch' Onyenso
Copywriter: Yinka Waje
Art Director: Jeffrey 'Jefak' Akonedo
Thank you for taking time out to check, see and absorb these wonderful works of art.
