To announce the launch of their limited edition Sleepy Bunny Mug, The Coffee Bean & Tea Leaf wanted a short video, as well as photos, for posting on Facebook and Instagram.
Completely charmed by the cuteness of the product, we decided to create a whimsical, wonderful world inspired by Alice in Wonderland specially for the precious little bunny!
This Projective proposed “Carrot Wonderland” as the overarching concept. In addition to the concept proposal, Pre-Production for this project included storyboarding, art direction, and set designing.
Till date, the video has garnered over 6,000 views across both platforms.
Objective
To create assets for The Coffee Bean & Tea Leaf's upcoming product launch
Published
On the brand's social media pages
Credit
Concept and Art Direction: This Projective
Video Post Production (On client's social media): The Coffee Bean & Tea Leaf
Video Post Production (Extended cut): This Projective
Video Director: Josslin Yeo
Project Manager: Natasha Lim
Camera Operator: Marcus Chong
Studio and Assistance: JustRentLah, Jasper Phua
